Yellow Flowers

Keywords are the terms and phrases that your target market uses when searching the major search engines and directories for the products and services you sell. Your keywords are used in everything you do and are the key determining factor in how you rank in the search results among many of the major search engines.
A critical step in natural search engine optimization is to select the right keywords for your business, products, or services (including descriptive words), and your target market. Understand whom you are targeting and

Search engines use programs or intelligent agents, called bots, to actually search the Internet for pages that they index using specific parameters as they read the content. The agent reads the information on every page of your site and then follows the links. For example, Google’s spiders continually crawl the Web looking for sites to index and, of course, index sites upon their submission. Google is obviously very important in the

In the previous section of this chapter you learned how to develop your storyboard. Now you need to develop the specific content, text, and graphics for each page of your site.
The first draft of the text, for each page, should be developed by you. You know your target market better than anyone—you know what makes them buy, you know what they want, and you know the buzz words for your industry far better than your Web developer.
Once the first draft of the text is done, you want to have this text reviewed and edited by an online