Yellow Flowers

Search engines use programs or intelligent agents, called bots, to actually search the Internet for pages that they index using specific parameters as they read the content. The agent reads the information on every page of your site and then follows the links. For example, Google’s spiders continually crawl the Web looking for sites to index and, of course, index sites upon their submission. Google is obviously very important in the
search engine community, so be sure your
site is easily accessible to its spider. A detailed discussion on submissions to search engines and directories
Registering with search engines is fairly simple. In most cases, you simply have to submit your URL or Internet address on their submission form. Even if your URL is not registered with search engines, a number of the
major search engines will eventually find you, as their bots are continually roaming the Internet looking for new sites to index. Your odds of being indexed increase significantly if you have a well-developed links strategy. There are millions of sites out
there, so I suggest that you be proactive and register your site to ensure a speedier listing. Once you are registered, some of the bots will periodically visit your site looking for changes and updates.
A common problem faced by Internet marketers is how to influence search engines to index their site appropriately and how to ensure that their site appears when people use relevant search criteria. Many of the interesting and creative sites on the Internet are impossible to find because they are not indexed with the major search engines. The majority (85 percent) of Internet users employ search engines or directories to find what they are looking for on the Web.
They do this by typing in a keyword or phrase that represents what they are looking for. Usually people use a two- or three-keyword phrase. The following sections explore how to make your Web site more search engine friendly.
Many search engines and directories either partner with or license the use of the search technology of another search engine or directory. If you submit your site to a search engine that uses Google’s index, then the design of your site influences how you’re indexed in all search engines that rely on Google for their search results. For example, Google’s results can be found on AOL, Netscape,
HotBot, Lycos, and more. Google’s paid advertising results appear on many other sites as well.
In a similar fashion, you often find other search engine and directory data intermixed or included in some form with the data of another search engine or directory. To take this example further, some search engines are built on the premise of pooling the search results of many search providers and presenting the results to the end user—they do not maintain their own index, but rather manipulate the results of many other search engines in hopes of providing a better search experience. This type of search tool is called a meta-search engine. Dogpile (http://www.dogpile.com) is an example of a meta-search engine.